With a comprehensive understanding of best practices and an expertise in media relations, Perez Public Relations collaborates with you to develop a strategic, multi-dimensional PR plan that drives value, achieves desired results and meets your unique goals. Rooted in the fundamentals of PR, Erica has a deep and broad understanding of communications disciplines, allowing her to meet key business objectives, both on time and on budget. Erica treats her client relationships as partnerships based on trust, communication, and a shared commitment to exceeding expectations.
Strategic Counsel and PR Planning – Develop and execute comprehensive PR strategy and communications plan to drive brand awareness and thought leadership; identify key issues; develop key messages; oversee crisis communications and crisis management.
Media Relations – Manage local, regional and national media relations with business, consumer and trade media outlets. Distill ideas into compelling messaging to position your company and its executives as industry thought leaders; craft creative angles for product launches/grand openings; conduct proactive and reactive media relations; prepare key spokespeople for interviews. Ensure key messages are clear, concise, and compelling in delivery via media interviews, speaking engagements and meetings with stakeholders.
News Releases and Press Materials – Develop messaging and media materials including news releases, pitch letters, corporate backgrounders, executive profiles, bylined trend articles, etc.
Media Training – Coach and train senior and C-Level executives on the art of effective, clear and consistent communication, from feature-length print interviews to brief and intense TV segments.
Market Positioning – Build and maintain corporate and/or brand reputation; drive increased visibility to position your business, product or service as a leader in the industry; generate awareness for new products and services in the marketplace.
Reputation Management – Build and monitor the reputation of an individual, company or brand to deliver value among target audiences, partners, consumers and/or stakeholders. Via social media, create conversations that connect and resonate with your audience. Monitor online reviews and social media to build, maintain, or rebuild the public’s perception of your business, product or service.
Product and Company Launches – Introduce or reposition a new product, service or business in the marketplace to target audiences and customers.